My whole philosophy behind Organic M.A.K.E is "How can I help women, like you, wear makeup that makes you feel good, without being afraid of the imperfections you have.”
Makeup should not be about "hide or cover up", but more about show up, as who you are.
Is my brand perfect?
Can I improve. Yes.
I’ll take you behind “the scenes”, so you understand what I face, as a small beauty company. My aim, by time, is to get bigger so I can produce less expensive items. A small company, like us, can’t produce big batches. Most makeup companies use third party contract manufacturers. It's how it’s done in the beauty industry, but they require huge amounts of products filled per SKU, which at this stage I can’t afford.
Here’s a list of things you should know and where I eventually will improve. And better, why I do as I do.
Filling powder wonder
We fill our powder wonders ourselves here in the Danish countryside. When you fill like we do, it takes way longer and more manpower is needed, than if it's done by a machine. So handling each Powder Wonder by hand takes way longer to do, if you get my point. Once we’ll have more volume I have found a contract manufacturer that will fill in small batches. Here we might be able to fill 500 pcs per SKU. But so far so good. We’re not there yet. That means our production cost per unit (SKU) will go down.
But still we’ll never be able to fill 5000 per SKU or 100.000 per SKU. When you do that you pay way less per production run. This is what “big” beauty brands do and why their cost of goods is WAY lower than ours, simply due to the volume of filling.
And makeup in general is smaller bits and pieces that need handling.
To visualize it for you. A person has to fill each pot by hand, put a seal on and screw the lid on manually and then place a label with ingredients at the bottom of the pot, by hand. Then place it on a tray, then on to the next filling. It just takes way longer than what a machine does in a sec.
On the other hand we proudly produce that way for you. It just costs more to do. Simple as that.
No outer packaging
I’ve been in the beauty industry 27 years and seen how many boxes and carton boxes are thrown out in stores, even before a product hits the shelves. I know “smart packaging” is part of branding. But I knew I didn’t want to take part in all that waste of packaging. I refuse to put a carton box around each pot + a plastic wrap/seal on top, that you open at home and then throw out after. To look smart, no way!
So when you buy my Powder Wonder’s you get them in a tiny chiffon bag, which I hope you’ll use again. They are great for jewelry, earrings, necklaces, rings - all sorts of tiny “things” you need to store or use in your makeup bag to keep cotton pads, tampons and earbuds or whatever. They are nice little bags.
The makeup pots aren’t zero waste
Past two years I’ve seen a huge push for “greener” makeup containers. Which I’m so happy to see coming, due to consumer demands. This is a great thing.
I did find a new solution. A new makeup pot that would “solve” itself in nature. It is perfect for us being a clean beauty brand. Because all my powders are “loose” (read my other article here why our Powder Wonders are loose) we need the sifter (the open/close function) in the foundation pot. If not, then when you open a foundation powder you end up with powder in your makeup bag. And when we get back to flying again, cabin pressure would make the powder puff even more, without the sifter.
The new makeup pot solution I found I can't use (yet), they are not able to make a sifter in the same material. So for now I have to stay with our pots and yes after use, you throw them in the bin.
I’ve looked into the possibility of “re-fills” so you’d buy a bag of powder on your next purchase. But for you to even try to get the sifter off from the inside rim of the pot at home and place it back in place, you’ll need a sharp knife to loosen it up. You’d break the edges, so the sifter would not come back close in the pot and I’m sure you’d break a nail or two.
So...not that good for now.
My ambition I’ll get there one day! Will keep pushing.
You aren’t certified organic
To get a certification like COSMOS (BE), SOIL (UK),BDIH (DE), ICEA (Italy), COSMEBIO (FR) or ECOCERT (FR) many requirements are needed. So far they haven’t been able to align a standard for the EU. We are located in Denmark and we don’t have a certification body for cosmetics. So to be credible which country should I pick for a certification body? I don’t know.
And when I saw ECOCERT approves talc in makeup I was like, no way. So in my other article here, you are able to read further on the ingredients and why I don’t want talc in my makeup.
It’s the reason why I haven’t gone that route and certified my makeup brand. I prefer to be open about what I do and do feel free to ask, if you have any questions.
Our powder wonder’s don’t smell
In most makeup you find lots of fragrance but I didn’t want to play around with fragrance in powder makeup. I remember in the old days, I would put on my Grandma’s face powder, it had a particular smell to it. Not a bad smell. In fact, if I close my eyes, I’ll remember her because of that strong smell from her face powder.
If I added fragrance, our face powders wouldn’t be suitable for women with sensitive skin that tend to break out. Lots of women don’t realise fragrance can cause skin to itch. Why I didn’t want to have fragrance in my brand. So I’ve left my makeup powders as they are 100% natural, with no added fragrance to them.
Using our eyeshadows are different
Yes, they are because they are loose powder and not pressed solid eyeshadows. To press a solid eyeshadow into a compact you’ll need water and oil, then fillers and binders, then preservatives. It’s a bit of a process and you start to use chemicals.
I didn’t want to go through that process. It’s true, it might take a bit of time to get used to my eyeshadows. They are different. But you’ll get used to it.
For example, you’ll use less, and you should never take eyeshadow directly from the pot onto the eyelid. First you’ll use way too much product, but you’ll end up with “loose eyeshadow” all under your eyes.
You simply have to take a wee bit of eyeshadow powder on the back of your hand, and then use powder from there, up on your eyelids. Think like a painter, who draws a painting. They hold colours on a painter’s palette. Think of the back of your hand, like a painter’s palette and apply eyes from there. Do make sure you kind of “crush” the little particles before you apply.
And you know, the best part since I don’t use oil in eyeshadows, you need just ONE product. No need for a primer, to get your eyeshadow to stay in place. You know the feeling...during the day your eyeshadow is creasing into the little folds on the eyelid. It’s the oil, they put in eyeshadows.
So I promise you, they stay put all day and you don’t need a primer under. It’s why other brands tell you need a primer. But you don’t need it really.
These are the reasons why I started this crazy makeup adventure.
If you have any feedback. I’m all ears. Write to me on the contact form, so I can improve and fix.