WHO WE ARE

Beauty with Purpose

Consume better and less - I'll rather make one amazing product than 50 other filler products. ONE foundation is enough.

Transparency and honesty - I help women overcome the 'beauty standards' that have been forced on by social media, influencers, models and the beauty industry. Standards, that cause anxiety for many women.

Taste the word "anti-age" - makes you feel bad, right? I don't use that word. Age does not define who you are. Unattainable beauty standards talk down at us women creating anxiety.  

Healthy living - inspire to simpler living. Healthy living is about what you say to yourself, what you do and eat. And that you are truthful to who you are. 

#Rulebreakers - be who you are. I look for women who set new standards. Women who have been through bullying because of skin issues. Women who have overcome or are overcoming shaming, self depreciation or fight to accept who they are. My brand is built around the support from other women who have broken the norm. Who go through the same difficult situation. So when other women hear your story they feel accepted and good about themselves.

I've interviewed a few women who are comfortable to share their stories with me, read their stories here. 

Do you go through skin issues like acne or self doubt? Contact with me. I'll interview you and feature you.

Charlotte Fnug, Founder (been 30+ years in the beauty industry. I've seen a lot).

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 Organic M.A.K.E Philosophy

My makeup is pure in powder form. Made from crushed pure minerals. Without a trace of harsh chemicals, mineral oils, talc, fragrances, artificial colouring, synthetic alcohol, rice/corn powder or other fillers and binders. So a little goes a long way.

All of my makeup powders are vegan friendly, natural and efficient. Last and covers all day.

I'm against and do not use harmful ingredients potentially problematic to your health: parabens, bismuth oxychloride, carmine, lanolin, GMO, silicone, phthalates, gluten or nanoparticles.

Why all this fuss? Because everyone deserves the purest, most natural makeup possible. After all, it’s your skin and what you put on it is important. 

I love animals and do not test on animals: my products do not contain carmine or lanolin making them suitable for vegans. Organic Make Kabuki Brush is made from synthetic taklon, which means no animal hair what so ever. If you want to lean more about this click here.

Minimalist. Simple to use: You do not need much per application so the small pot does go a long way. Applies once most days and the occasional ‘top up’ later on, if you are out and about.

My mineral powder is on a class of its own. Glides on easy. Your face looks natural with healthy glow.

Imagine people say "How lucky you are not to wear makeup." They don't realise you have full face of foundation on.

Or they'll ask "What makeup do you use, cause it looks so natural?"

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