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Our Purpose



Empowering women to own who you are.


 "I've never been a fan of foundation, cause it feels heavy and irritates my skin".
I look up. It's a "lightbulb" moment.
I created Organic M.A.K.E from pure minerals for women with sensitive skin. Sensitive skin often experience redness, itching and occasional breakouts. The sensation of burning, irritated skin can be quite uncomfortable. You deserve a foundation that takes back control of your skin.
Today, I help women calm down their skin. I understand the frustration of dealing with skin flare-ups, all you want is hide your skin. You might not even want to leave the house without makeup. Or you cover your face in mask-like foundations.


 Mineral Powder Foundation

100% natural. Made with natural ingredients. Powder Foundation feels as light as a feather covers skin with a lovely matte smooth finish. Yet, you have a fresh, healthy outdoor glow as if you have no makeup on.

Most of the time you don't even need a mirror. I wanted to make it so simple to use that you can do it blind, that's how easy Mineral Powder Foundation goes on.



 Now that's  the definition of good makeup.

Organic M.A.K.E mineral powder  foundation is made so all you need is ONE pot. It's sustainable, lasts all day, good for you and the planet.


Beauty with Purpose

Consume better and less - I'd rather make one amazing product than 50 other filler products. My focus is natural products. ONE foundation is enough.

Transparency and honesty - I help women overcome the 'beauty standards' that have been forced on by social media, influencers, models, and the beauty industry. Standards that cause anxiety for women.

Taste the word "anti-age" - makes you feel bad, right? I don't use that word. Age does not define who you are. Unattainable beauty standards talk down at us women, creating anxiety and self-doubt.  

Healthy living - inspire to natural simple living. Healthy living is about what you say to yourself, what you do and eat. And that you are truthful to who you are. 

We use our voice - own who you are. I look for women who set new standards. Women who have been through bullying because of skin issues. Women who have overcome or are overcoming shaming, self-depreciation or fighting to accept who they are. My brand is built around the support from other women who have broken the norm. Who go through the same difficult situation. So when other women hear your story they feel accepted and good about themselves.

I've interviewed women who are comfortable sharing their stories with me, read their stories here. 

Do you go through issues like acne or self-doubt? Contact with me. I'd love to interview you and feature you.

Charlotte Fnug, Founder (been 30+ years in the beauty industry. I've seen a lot).




Minimalist. Never Test on Animals


 Organic M.A.K.E Philosophy

My makeup is pure in powder form. Made from crushed pure minerals. Without a trace of harsh chemicals, mineral oils, talc, fragrances, artificial coloring, synthetic alcohol, rice/corn powder or other fillers and binders. So a little goes a long way.

All of my makeup powders are vegan-friendly, natural and efficient. Last and cover all day.


I'm against and do not use harmful ingredients potentially problematic to your health: parabens, bismuth oxychloride, carmine, lanolin, GMO, silicone, phthalates, gluten, or nanoparticles.



Why all this fuss? Because you deserves the purest, most natural makeup possible. After all, it’s your sensitive skin and what you put on it is important. 



I love animals and do not test on animals: my products do not contain carmine or lanolin making them suitable for vegans. Organic Make Kabuki Brush is made from synthetic taklon, which means no animal hair whatsoever. If you want to learn more about this click here.


Minimalist. Simple to use: You do not need much per application, so the small pot does go a long way. Applies once most days and the occasional ‘top-up’ later on, if you are out and about.


My mineral foundation powder is not your usual powder. Glides on easy. Face looks natural with healthy glow.

Imagine people come up and say "How lucky you are not to wear makeup."  Not realizing you have a full face of foundation on.

Or they say "What makeup do you use, cause it looks so natural?".

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