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Foundation that lets your skin breathe.

"I FEEL LIKE I WEAR NO MAKEUP"

- Caroline, Trustpilot

WOMEN LIKE US, USE OUR VOICE

We are beautiful. We normalise real skin. We don't hide.

Together we make powerful change.

be like us

I LOVE WHAT I DO

"I've never been a fan of foundation, cause it feels heavy and irritates my skin."

I looked at her. It was a "lightbulb" moment.

But wait, there's more...

Charlotte, Founder

Discover more

The things that define you are not just the things that you do, but the things you say no to.
I do not make the most makeup I can.
I only make loose foundation powders.
I say no to anything else.
Be narrow.
Be good.

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